Client: Primary Residential Mortgage, Inc.

Agency: Saint Cloud

Role: Production Designer

PRMI ClickApproval Commercials

These spots all had very simple looks, but many, many moving parts. As a production designer, I’m often tasked with housing the practical effects department, and oh boy, did these shoots have a heavy load. First off, we needed to build three circular platforms that could roll on cue, spin, and bear plenty of weight. There was tons of rigging required for our balloon drop, giant APPROVED banner, stunt rope, confetti cannons, and a 12’ long cabinet letter sign reading “ClickMortgage” (more on that in a minute). In addition to all those smaller rigging tasks, we also needed to lower a 600 lb desk from the ceiling. Oh, and throw a stunt dummy down without smacking the actress OR the actor who was poised to pop right up after the dummy drop. Timing on each of these things was EVERYTHING. It was quite a feat to have each of these simple things happen right when we needed.

If completing filming wasn’t enough, I found out later that the custom 12’ illuminated ClickMortgage cabinet letter sign we made had to be replaced in VFX because the name changed to ClickApproval.

¯\_(ツ)_/¯