Client: Oreo
Agency: Fullscreen
Creative: ScottDW
Role: Production Designer
Cat paintings? ✔ Cat clothes? ✔ Cat decor? ✔ A celebrity cat puppet? ✔ And something like a dozen real life CATS? ✔✔✔
♥️🐱
This shoot was mayhem, sweet, sweet mayhem. Between designing and dressing the set, I also got to help assist puppeteer Mr. Jinx’s tail and wrangle cats (including a very naughty one named Kevin). Now back to dressing the set: as soon as I glanced over the pitch deck, I knew I had to throw my whole heart and soul into this thing being the lifelong cat lady that I am. In addition to tracking down anything and everything cat-related, I painted several custom paintings of my cat St. Timothy the Majestic (as seen in the photo of Glitch throwing milk in the air), and my old cat Lupita (as seen on the left in the living room with the b&w patterned rug). Costumer designer Emily Jacobson’s pièce de résistance starts the video, followed by the simplest canvas of all: four cartoonish cats on a pale blue field (painted exhaustedly around 4 AM).