Creative: Bellpond Films

Role: Production Designer & Costume Designer

This shoot is what happens when nerds have a little bit of money and whole lot of heart. A bunch of us were playing Clash of Clans back in 2012, when Supercell’s overnight success was at its peak, but before their marketing team knew exactly what to do to appeal to the massive audience. That’s the only way to explain what happened next: we reached out the them, saying we were going to make a fan film and were wondering if they wanted to be involved somehow and BOOM they were in. They sent over all sorts of assets and their blessing to use them however we wanted. With the help of our buddies at Arrowstorm, we made custom costumes and props based on the characters from the game: Archers, Barbarians, Goblins, Giants, Wizards, Village Maidens, Builders, the Archer Queen, the Barbarian King, an anonymous-looking Chief, and the previously unreleased Witch. We also built some structures, weapons, and a reimagined interior of the Town Hall. The release of this video just happened to coincide with the launch of the game in the Android Store, inadvertently tapping into an entire new audience of people starting the game.

And that’s how lightning struck.

The video is currently sitting at 55+ million views.